The Insbeerator
This search engine concept sprung from the problem that most online search engines are designed for an analytical search strategy. The user should know what he/she looks for and perform the actions according to the search engine semantics. This is in many cases not true, the user are simply interested in exploring a certain subject, product, field etc. Therefore we created a search engine for beers, using the Systembolaget webpage as a template for how not to design it, and used the theories of browsing strategies in search engines as a framework for our design. The logo borrows its design language from a old brewery style of design, but with a bit more stylized feel to it. I also designed a set of icons for the website, these where all in the same style as the two shown, representing different properties.
